CONCEPTUAL METAPHORS OF WHITE COLOR IN ENGLISH AND MONGOLIAN

Tumengerel Purev

ABSTRACT

A metaphor has a relatively long history. According to linguists, one of the complicated issues related to speaking, which is the mental expression of humans, is the research on metaphors in the color lexicon. Therefore, this study focuses on the conceptual metaphors of six basic colors in English and Mongolian within a specific context. This research is going to study conceptual metaphors of white color in English and Mongolian. In both languages, there are countless metaphorical expressions of colors as in blue stocking, red Devil, white hot, black guard, red carpet, green thumb, green as a gooseberry, red China and etc,. Color metaphor studies have become a motivating topic. Here, in this paper I compared Conceptual metaphors of white colors in English and Mongolian and tried to analyze them. The main purpose of this study is to analyze conceptual metaphors of white colors by showing evidence from Mongolian in comparison with English. Moreover, it should be noticed that this study mainly focuses on the language use and its association with the given cultures.